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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines,

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Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks,

Read More

Write As If Speaking To a Caveman

“Always write as if speaking to a 6 year old.” We don’t write to show the world how smart we are. We write to communicate. Cave people had limited vocabulary,

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