Why They Buy Deep Dive

Do this one thing to be better than 87% of all copywriters. Most marketers skip the research step. So before you begin writing subject lines, emails, landing pages, pitch decks, or ads, do this: Step 1) Answer all the questions in my free “Why They Buy” Deep Dive. (See the link in the comments.) Use real-world […]

Each Piece of Content Is an Piece of Virtual Real Estate

Creating these posts take time, so I stick them on my website and use them in my newsletter. If you publish something once, it becomes a piece of SEO content. That content could drive traffic for years to come. After you craft a social media post, don’t forget to save it. If it’s good you […]

Theory of Mind – How Copywriters Read Customer’s Minds

Make more money. Read my mind. If a dumb little bird can do it, you can to. The thornbill imitates a chorus 1-4 other bird species sending up an alarm call that trick predators into thinking an aerial predator is nearby. Theory of mind. It’s when one creature guesses what another creature will do based […]

Write As If Speaking To a Caveman

“Always write as if speaking to a 6 year old.” We don’t write to show the world how smart we are. We write to communicate. Cave people had limited vocabulary, but they weren’t dumb. They had a deep instinctual drive that made them one of the most dangerous animals on the planet. Despite all our […]

Copywriting – The The Most Important Part of Your Website

Bit of a controversy here. I know not everyone will agree, but at least think about it. Here’s your website optimization checklist ranked by priority of revenue generation: 1) Copy – This is the fastest way to make your website more effective. This is why you get clicks and calls. 2) Content – Engaging content answers […]

Every Web Project Should Start With A Discovery Phase

Don’t do free work when bidding on ANY web or copywriting projects. You are a consultant and should get paid for your time. Here’s why every web project should start with a paid discovery phase: 1) It is a small project that establishes trust with the customer. 2) You might find a huge surprise waiting […]

Fascinations – The Most Important Tool in a Copywriter’s Toolbox

Eddie Shleyner 🇺🇦 says Fascinations are the most important tool in a copywriter’s toolbox, so I did his micro course. I read 100 curated fascinations out loud, then over the course of 5 days I hand copied 20 of them and read them out loud. Total pages: 14 Fascinations should tease a value, embellish a […]

Copywriters Put The Right Words In the Right Order

Friends, words are magical. What spell would you cast if you could put the right words in the right order? To get work? To get people to take click or buy? To protect your favorite animal? (Mine’s elephants.) The right words in the right order can do anything.